Penn national gaming buys barstool sports

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Barstool Sports has approximately 66 million unique visitors each month, with a mostly Millennial and Generation X audience, the company said in a release.

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Pennsylvania casino operator Penn National Gaming has acquired a 36% interest in digital sports media company Barstool Sports for $163 million.Īs part of the deal, Wyomissing-based Penn National (NASDAQ: PENN) gains exclusive rights to use Barstool’s brand for its online and retail sportsbooks. The deal puts Barstool's valuation at about $450 million.īarstool Sports is a sports and entertainment company geared toward young men, boasting millions of followers across its social media networks.

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